TORI.XO | Online Store

Behind the scenes: DAY 1

Behind the scenes of a reality jewellery design TV contest

This week has possibly been the most surreal time of my design career to date.

When a call to entry to be Canada’s next best jewellery designer and design a capsule collection for Birks came up, I didn’t hesitate to submit my entry.

A video was made by two incredible documentary artists! (thanks Kevin and Melani).

We waited patiently until we received an e-mail saying we had been selected as 1 of 3 finalists to partake in the design challenge.

Next thing I know we are being flown to Toronto. A chauffer was waiting on our arrival and from here on I was pinching myself. Is this real? Yes, Tori. It’s a reality TV show. Once in a lifetime opportunity.

We arrived at a brand new designer hotel in downtown Toronto (Lenny Kravitz designed the whole 7th floor!)

I indulged in this bizarre opportunity before the organized chaos of filming began the following day.

For someone who is usually dressed in overalls and sitting behind a jewellers bench, with a dusting of polishing compound, the counterbalance of the Glam side of TV was a warm welcome.

Excited for todays challenge and to meet my competitors,

Tori xo

TORI•XO | ET x BIRKS jewellery design challenge

Excited to announce...

TORI•XO has been selected as 1 of 3 finalists across Canada in the ET x BIRKS jewellery design challenge (Think Project Runway for jewellers!!!) 

Yes this is real! We'll be seen on your screens ALL week Dec 11-15 on this once in a lifetime opportunity.

Global Television 7:30 pm* (Some provinces 7pm)

We'll be taking part in Design challenges and being filmed along the way.

You're in for a treat, so tune in tonight! Don't have a TV? ET will upload an extended version of the show to you tube after it's aired. 




I'll be adding to the blog for more information through out the week about that time we were on a reality TV show for jewellers...


How did we get to be on a reality jewellery TV show???

It all started here:


With a call for entry to be one of Canada's next best jewellery designers, how could one say no. Our good friend Jen Bennett sent us the link thinking we may be interested. We submitted our entry video (Thanks Melani & Kevin!)  

Next thing we know we have been accepted as one of three finalists from across Canada. 

Keep an eye on this blog for behind the scenes details on the most surreal week I have encountered as a jeweller. XO


Launching our 2017 collection


We are so happy to be back at the bench and share with you our new collection: Lullaby.

Every night, as I put my baby boy to sleep to the classic Brahms Lullaby, I’m inspired by this gentle melody. Surrounded by the stars from my son’s nightlight, I’m transported to a magical sky where imagination roams free and new jewels are born.

Take a peek at our online store & adorn yourself in stardust. XO


Shop the full collection HERE 




Announcement from TORI•XO

Hello to all of our TORI•XO fans and ambassadors,

We have had quite the year and wanted to give you a little update...

2015 was TORI.XO’s biggest growth year yet.

We collaborated with amazing talent on our best ever catalogue, debuted our collections in NY and….

We were awarded Product Line of the Year by the national industry magazine, Canadian Jeweller Mag. at the Canadian Jeweller Awards of excellence.

It was quite humbling to hold the award for Product Line of the Year (with bub in belly) this time last year. Thank you Canadian Jeweller Magazine and the Awards of Excellence.


What’s next for TORI•XO?

As most of you would know by now, in 2016 we welcomed to the world our baby boy, Giovanni. He is an absolute delight and cannot wait to meet you all.

We’re taking some time away from production whilst we dream up our next collections for 2017. It was bittersweet to step away from the bench for a while and made me admire even more all you business owning mamas.

Thank you for your patience and continued support.

All you gorgeous ambassadors out there that I see on the streets (and Instagram), keep rocking the limited edition XO jewels you have! Be sure to check in on our social media channels for our full return to the studio in Spring 2017.

Love and a lot of XO’s til then,

Tori xo

Sneak Peek: Behind the scenes of our New Collection photo shoot

This weekend we collaborated with Halifax' finest talent for our latest photo shoot.

So much planning goes into styling, prepping and assembling such a shoot. From the designing, concept development, story boarding, choosing clothes, models, make up and hair styles. To creating the perfect wisp of wind in the hair and catching the sun's natural light.

We invite you to take a glimpse at some of the behind the scenes action from the day. 

Thanks so much to Meghan Tansey Whitton { photography } Nadine LaRoche { Stylist } Emily Astrid Moore { MUA } Grace Court  { Model } Danielle Pothier { Model }

A sneek peek of the final look, photo by Meghan Tansey Whitton. XO

Stay posted for our 2015 Look Book

Tori xo




Dear friends and fans of TORI.XO,

We are excited to surface from hibernation this spring and share with you our 2015 collections that we have been dreaming up and designing these past few months at the upcoming Halifax Crafters market.

This years inspirations are drawn from the city and seas of Argentina.

Recoleta (Re•koh•let•a)

Inspired by my favourite namesake city in Buenos Aires - Recoleta.

The refined chicness of the women that inhabit this city combined with the ornate iron railings that adorn the European style architecture was the starting point for this collection. 

Recoleta redefines romance in a collection of sterling silver and gold jewels.


Orilla (Oh•ree•ja)

Walking along the oceans edge in a sea-side Argentine town (Mar de las Pampas)

I indulged my treasure collecting hobby and found some divine shapes that had to be turned into a series of rings that followed the contour of the hand.



Last year these earrings were a sold out sensation.

We are excited to introduce the earrings with pearl studs and also in 14K yellow gold.


See you there! XO


April 18 + 19,

2304 Hunter Street,


Happy Valentine's, Love Tori xo

Happy Valentines,

Since I was young, (pre-iphone) I would exchange hand-written letters with my girlfriends in class. One day, looking through a shoebox, reading over these letters, I noticed that I always signed “Tori xo”.

It got me thinking, a signature by itself , gives a sense of “made by me” and adding the X’s and O’s…. Made by Tori with love.

And thus is the origin of my brand: TORI•XO

I hope you have a beautiful Valentine’s Day sharing loved-filled stories with your significant others (cats included).

Lots of Love,

Tori xo

Love, Tori xo

Tori's top 12 jewels for xmas

Tori's top picks:
I’d like to share with you some of our best sellers for 2014 as well as some of my all time favourites.

With over 200 designs in the TORI.XO collection it can be difficult choosing which piece to buy. From a delicate drop earring to a statement necklace we’ll make sure you are covered for ideas with this list.

#1: Sea Grass Pendant Dangly

The ultimate playful piece. Bringing back memories of summer and underwater adventures. Each piece has been hammered and saw-pierced to perfection. The 28” chain makes it easy to throw on over whatever you’re wearing and make a statement.

#2 : Sea Chain Pendant Line

Oh so delicate and that perfect go to piece for everyday

#3 : Sea Gem Ring

The perfect ‘pop of colour’ this season. The ring will ensure you’ll have a conversation piece at any occasion

#4: Mermaids Amulet Pendant

This award winning design captures your heart with its 3 dimensionality and optical illusory components. Available on 24”-28” length chains.

#5: Ripples Bangles

The must have set of bangles for any girls jewellery box.

The sterling bands cross over forming ripple like waves on the arm. The ‘little black dress’ of TORI.XO jewels

#6: Judique earrings

Possibly our best selling earring of all time at TORI.XO (next to Vionnet), the design is perfect for that day-time-into-evening jewel. Also favourited and worn by Canadian Songstress Jill Barber.

#7: Vionnet Cuff

To impress her this Xmas the Vionnet Cuff is a beauty. Hand saw pierced and embellished with our signature lace this timeless piece will make any girl smile.

#8: Key pendant small – San Telmo

The Key Pendant Small San Telmo has won the hearts of many of our clients. Symbolic in so many ways and timeless as ever.

#9: Chantilly Ring

This piece is one of our first designs and still is favoured by many today. The 12mm band showcases the lace designs and will pair well with all of your TORI.XO jewels.

#10: Filete Flower Studs

These sweet little gems surround you with spring memories whilst wearing them. I was told by a client recently how incredible these make her feel each time she wears them (and she loves the matching ring too!)

#11: Floripa Earrings

These statement earrings are inspired by the tropical islands of Brazil and are guaranteed to make you feel special as soon as putting them on

#12: Peekaboo studs

Last but not least we’ll create a limited range of these beauties this xmas. Inspired by lace and designed to trim the ear with sterling lace. These have been our best seller so far this year.


You can purchase these jewels online and try them on for yourselves at the following boutiques:

Lady Luck Boutique in the Hydrostone

5519 Young Street

Halifax, NS


Boutique Joliette – downtown Halifax

1870 Hollis Street

Halifax, NS


Tori xo

Tweets XO